You have experience and knowledge to share about your area of expertise. A blog gives your clients the best tips about topics that concern the. When you offer resources like a blog article to your clients, they will come back to the website for references. Blogs can be posted on your social media to drive traffic to your website. When you post a blog it refreshes the website with new content. Search engines like to recommend websites that have new content so you can use a blog to serve that purpose.