DSCN0190Reporters are trained by their editors to look for both sides of the story. They are talented people who work very hard to meet their deadlines. Do everything you can to help them get what they need in a timely manner.

Your goal is to build a long-term relationship with them so they will call you for expert advice on a topic. Reporters will try to build a rapport with you, chat and be friendly to get the quote they need for the story, but they are not your friend. Pay attention to what you say. There is no off the record. Only say what you would like to see in print. If you do not want to see it, don’t say it.

Sometimes, they may ask you some hard questions, so be prepared and rehearse your answers. Do not refuse to answer a question. If you don’t know the answer offer to get back to them.

Naturally you would like to proof the story before it goes to print, but reporters generally do not want your opinion. They strive to be factual in all their work,  so offer to do a fact check and give them your name and number. This may be your chance to proof the story.