Project Description

Acupuncturist, Molly Greacen has been offering women’s healthcare to families in Boulder County for over 30 years. Her extensive knowledge of Chinese medicine supports women who are pregnant, challenged with infertility, and dealing with common aches and pains.

Why Redesign Your Website?

When Molly decided to redesign her website, her main goal was to increase her SEO (search engine optimization) using updated technology. She upgraded to a responsive template that adjusts to fit the size of phone, pad or monitor screen. This website template gets a higher ranking in the search engines and will increase her Internet presence.

Offer Great Content on Your Site

Molly’s new website shares her depth of knowledge and assists her patients with helpful facts and tips on how to get and stay healthy. Read her blog articles about health issues from indigestion to back pain to respiratory infections.

Her strategic marketing plan considered her patients needs. The most important features include

  • articles and research
  • what to expect when you visit her clinic
  • beautiful website design and an easy to navigate menu
  • interactive features (sign up forms, download articles, video and audio.)

Our goal was to design a website that serves her community. By filling it with resources, patients will visit her website again and again. We discussed the needs of each type of potential client and set goals to reach prospective patients. I worked with Molly to define the best practices to integrate her website and marketing collateral, such as, newsletter, social media, online ads, blogs and webinar campaigns.