Enlightened World Online provides its lightworker community with articles, books, podcasts or videos. These interactive resources attract new traffic to the site.
When building her Summit promotion, Ruth chose to leverage her marketing efforts by aligning her website and email marketing campaigns. She tied the Summit look and feel to the website design and chose a color-rich palette.
To highlight all aspects of Enlightened World Online, the website focuses on two themes. A center for community interaction and a Marketplace to support the sale of books and services.